{"id":89,"date":"2026-04-28T20:45:29","date_gmt":"2026-04-28T20:45:29","guid":{"rendered":"https:\/\/gcm-as.com\/?page_id=89"},"modified":"2026-05-07T19:45:19","modified_gmt":"2026-05-07T19:45:19","slug":"about","status":"publish","type":"page","link":"https:\/\/gcm-as.com\/fr\/about\/","title":{"rendered":"Contexte et probl\u00e9matique"},"content":{"rendered":"<p><span class=\"has-superb-addons-text-align-justify\">Le Colloque International \u00ab Gouvernance, Culture et Management des Alliances Strat\u00e9giques \u00bb est un espace de r\u00e9flexion et d\u2019\u00e9changes dans lequel des Chercheurs et Praticiens sont invit\u00e9s \u00e0 partager et d\u00e9battre des r\u00e9sultats de recherche ou d\u2019exp\u00e9riences li\u00e9es \u00e0 des probl\u00e9matiques souvent complexes telles que (mais ne s\u2019y limitant pas) : la gouvernance des alliances strat\u00e9giques, la structure des alliances dyadiques internationales bas\u00e9es en pays en voie de d\u00e9veloppement ; les interactions au sein des joint-ventures internationales, les m\u00e9canismes de choix de structure et le mod\u00e8le d\u00e9cisionnel qui en d\u00e9coule ; et la culture des joint-ventures internationales bas\u00e9es en pays en voie de d\u00e9veloppement.<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">Dans chaque nouvelle \u00e9dition, de nouveaux axes de recherche sont int\u00e9gr\u00e9es et mis \u00e0 l\u2019honneur adressant les Chercheurs en Management Strat\u00e9gique mais se voulant \u00e9galement multidisciplinaire, offrant une ouverture permettant d\u2019accueillir des travaux de diverses disciplines offrant des perspectives de regards crois\u00e9s et transversalit\u00e9 constructifs.<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">Chacune des \u00c9ditions du Colloque International <strong>GCMAS<\/strong> accueille avec grand int\u00e9r\u00eat des praticiens venant partager leurs exp\u00e9riences et soumettant des probl\u00e9matiques invitant \u00e0 relever de nouveaux d\u00e9fis de recherche mobilis\u00e9s au service de la Pratique.<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">L\u2019int\u00e9r\u00eat pour les alliances strat\u00e9giques a touch\u00e9 de nombreux chercheurs. Ils se sont focalis\u00e9s en premier lieu sur les motivations des coop\u00e9rations ainsi que sur le choix des formes d\u2019alliances (Hennart, 1988 ; Harrigan, 1988). Cet int\u00e9r\u00eat a ensuite \u00e9volu\u00e9 vers le management de ces formes organisationnelles complexes (Doz, 1996).<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">D\u2019un autre c\u00f4t\u00e9, une multitude de travaux (Bollinger et Hofstede, 1987 ; D\u2019Iribarne, Globokar, Henry et Segal, 1998; Th\u00e9venet, 2011 ;Trompenaar, 1993) ont examin\u00e9 la composante culture et son impact sur le management des entreprises, notamment les filiales \u00e0 l\u2019\u00e9tranger ; ou celles regroupant un personnel issu de diff\u00e9rents horizons culturels. Certains travaux se sont pour leur part focalis\u00e9s sur les \u00e9carts culturels observ\u00e9s dans les alliances internationales en pays en voie de d\u00e9veloppements (Trabelsi, 2008).<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">Malgr\u00e9 le fait que pr\u00e8s de la moiti\u00e9 des alliances strat\u00e9giques sont vou\u00e9es \u00e0 l'\u00e9chec, cette option strat\u00e9gique est per\u00e7ue comme \u00e9tant positive et m\u00eame incontournable dans nombreux cas (Henaut et Spence, 2006). Tel que l\u2019exige, par exemple, la l\u00e9gislation de certains pays en voie de d\u00e9veloppement, imposant de s\u2019allier avec un partenaire local pour permettre de s\u2019installer sur son march\u00e9.<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">D\u2019un autre c\u00f4t\u00e9, les firmes locales des pays \u00e9mergents sont souvent en qu\u00eate de savoir-faire jug\u00e9s primordiaux pour leur d\u00e9veloppement. Ainsi ces firmes recherchent souvent des comp\u00e9tences technologiques, un savoir-faire industriel et un savoir-faire manag\u00e9rial (Amelon et Cadebat, 2010).<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">La crise que connait l\u2019Alg\u00e9rie ces derni\u00e8res ann\u00e9es suite \u00e0 l\u2019instabilit\u00e9 du prix du p\u00e9trole ; lequel connait parfois des chutes vertigineuses, remet d\u2019actualit\u00e9 la n\u00e9cessit\u00e9 d\u2019attirer les Investissements Directs \u00c9trangers et acc\u00e9l\u00e8re la qu\u00eate de ces savoir-faire indispensables \u00e0 la mise \u00e0 niveau ou au d\u00e9veloppement des entreprises locales. La recherche de savoir-faire manag\u00e9rial, de comp\u00e9tences technologiques ou de savoir-faire industriel semble d\u00e9sormais capter l\u2019int\u00e9r\u00eat \u00e0 la fois des pouvoir publics et celui des entreprises, avec l\u2019exigence de d\u00e9buts de r\u00e9sultats d\u00e8s le court terme.<\/span><\/p>\n\n\n\n<p><span class=\"has-superb-addons-text-align-justify\">La quatri\u00e8me \u00e9dition du \u00ab Colloque International Gouvernance, Culture et Management des Alliances Strat\u00e9giques \u00bb<strong>(GCMAS 4) <\/strong>, s\u2019ins\u00e8re dans le prolongement de ces travaux et invite chaleureusement les Chercheurs et Praticiens \u00e0 prendre part \u00e0 cet espace d\u2019\u00e9change se voulant constructif favorisant une r\u00e9flexion mobilis\u00e9e au service de la pratique.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The International Conference \u201cGovernance, Culture, and Management of Strategic Alliances\u201d provides a forum for reflection and exchange in which scholars and practitioners are invited to share and discuss research findings and professional experiences related to complex issues, including\u2014but not limited to\u2014strategic alliance governance; the structure of international dyadic alliances established in developing countries; interactions within [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-89","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conference context and objectives - GCMAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gcm-as.com\/fr\/about\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conference context and objectives - GCMAS\" \/>\n<meta property=\"og:description\" content=\"The International Conference \u201cGovernance, Culture, and Management of Strategic Alliances\u201d provides a forum for reflection and exchange in which scholars and practitioners are invited to share and discuss research findings and professional experiences related to complex issues, including\u2014but not limited to\u2014strategic alliance governance; the structure of international dyadic alliances established in developing countries; interactions within [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gcm-as.com\/fr\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"GCMAS\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T19:45:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gcm-as.com\\\/about\\\/\",\"url\":\"https:\\\/\\\/gcm-as.com\\\/about\\\/\",\"name\":\"Conference context and objectives - GCMAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#website\"},\"datePublished\":\"2026-04-28T20:45:29+00:00\",\"dateModified\":\"2026-05-07T19:45:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gcm-as.com\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gcm-as.com\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gcm-as.com\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gcm-as.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Conference context and objectives\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#website\",\"url\":\"https:\\\/\\\/gcm-as.com\\\/\",\"name\":\"GCMAS\",\"description\":\"Governance, Culture, and Management of Strategic Alliances\",\"publisher\":{\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gcm-as.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#organization\",\"name\":\"GCMAS\",\"url\":\"https:\\\/\\\/gcm-as.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/gcm-as.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/LOGO-GCMAS-NEW-Copie.png\",\"contentUrl\":\"https:\\\/\\\/gcm-as.com\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/LOGO-GCMAS-NEW-Copie.png\",\"width\":744,\"height\":190,\"caption\":\"GCMAS\"},\"image\":{\"@id\":\"https:\\\/\\\/gcm-as.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conference context and objectives - GCMAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gcm-as.com\/fr\/about\/","og_locale":"fr_FR","og_type":"article","og_title":"Conference context and objectives - GCMAS","og_description":"The International Conference \u201cGovernance, Culture, and Management of Strategic Alliances\u201d provides a forum for reflection and exchange in which scholars and practitioners are invited to share and discuss research findings and professional experiences related to complex issues, including\u2014but not limited to\u2014strategic alliance governance; the structure of international dyadic alliances established in developing countries; interactions within [&hellip;]","og_url":"https:\/\/gcm-as.com\/fr\/about\/","og_site_name":"GCMAS","article_modified_time":"2026-05-07T19:45:19+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/gcm-as.com\/about\/","url":"https:\/\/gcm-as.com\/about\/","name":"Conference context and objectives - GCMAS","isPartOf":{"@id":"https:\/\/gcm-as.com\/#website"},"datePublished":"2026-04-28T20:45:29+00:00","dateModified":"2026-05-07T19:45:19+00:00","breadcrumb":{"@id":"https:\/\/gcm-as.com\/about\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gcm-as.com\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gcm-as.com\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gcm-as.com\/"},{"@type":"ListItem","position":2,"name":"Conference context and objectives"}]},{"@type":"WebSite","@id":"https:\/\/gcm-as.com\/#website","url":"https:\/\/gcm-as.com\/","name":"GCMAS","description":"Gouvernance, Culture et Management des Alliances Strat\u00e9giques","publisher":{"@id":"https:\/\/gcm-as.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gcm-as.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/gcm-as.com\/#organization","name":"GCMAS","url":"https:\/\/gcm-as.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/gcm-as.com\/#\/schema\/logo\/image\/","url":"https:\/\/gcm-as.com\/wp-content\/uploads\/2026\/04\/LOGO-GCMAS-NEW-Copie.png","contentUrl":"https:\/\/gcm-as.com\/wp-content\/uploads\/2026\/04\/LOGO-GCMAS-NEW-Copie.png","width":744,"height":190,"caption":"GCMAS"},"image":{"@id":"https:\/\/gcm-as.com\/#\/schema\/logo\/image\/"}}]}},"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/pages\/89","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/comments?post=89"}],"version-history":[{"count":5,"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/pages\/89\/revisions"}],"predecessor-version":[{"id":332,"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/pages\/89\/revisions\/332"}],"wp:attachment":[{"href":"https:\/\/gcm-as.com\/fr\/wp-json\/wp\/v2\/media?parent=89"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}